Digital Propels N.Y. Radio Ad Sales Up - Radio World

Digital Propels N.Y. Radio Ad Sales Up

New York Market Radio Executive Director Deborah Beagan says the trend bodes well for second half of the year
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Emmis Chair/CEO Jeff Smulyan recently was enthused about radio revenues for the coming months and now a report from the New York Market Revenue Report bears that out.

New York market radio advertising revenues for the first months of 2013 increased 7.6% over the comparable period of 2012, according to a report from the CPAs atMiller, Kaplan, Arase and Co.

New York Market Radio Executive Director Deborah Beagan calls that “the fastest growth among the top 10 markets in what is — outside of New York — a flat growth scenario nationwide.”

Stations in the Big Apple have invested in digital to provide multiplatform options to advertisers, and the numbers reflect that. May 2013, New York local spot revenues were up 8.3% over 2012 to $40,703,000. The national spot revenues were up 11.2% to $9,002,000. The total spot revenues were up 8.8% to $49,705,000. The total revenues, including digital and network/NTR/other, were up 7.2% to $56,874,000.

For the five months ended May 2013, market growth was up 6.1% for local spot, up 14.3% for national spot, up 7.6% for total spot and up 6.7% for grand total market revenue according to Miller, Kaplan and Arase.

Echoing Smulyan, Beagan is enthused about the second half of the year.

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