Worldwide, the combined market of digital satellite and terrestrial radio will grow from approximately 5 million unit shipments in 2004 to 22 million unit shipments in 2009, research firm In-Stat says.
Driving this growth will be new content, data services, price erosion for digital radio receivers and digital radio provider partnerships with new car manufacturers, the high-tech market research firm says.
In-Stat analyst Stephanie Guza says satellite radio is driving the digital radio market in this country, while terrestrial digital radio is driving it elsewhere.
“The launch of Digital Multimedia Broadcast services in Japan and Korea, along with increased promotional activity in Singapore, Australia and Taiwan over the next year, will drive digital radio shipments in Asia,” she predicts.
Commercial-free radio ranks as the top reason for purchasing a satellite radio, with 54% of surveyed satellite radio owners citing it, according to the company.
The report, “Digital Radio: Turning Up the Volume on Satellite and Terrestrial Radio Adoption” includes analysis of major international digital radio markets, forecasts for U.S. satellite radio subscribers, and for digital radio units sold worldwide through 2009, segmented by region. It also contains the results of an In-Stat survey of U.S. consumers on digital radio, along with profiles of digital radio IC vendors.
Digital Radio Unit Shipments to Top 22 Million by 2009
Digital Radio Unit Shipments to Top 22 Million by 2009
