In an effort to help selected start-ups gain momentum, BBC Worldwide has selected six U.K. firms to take part in the first BBC Worldwide Labs initiative.
Lasting over a six-month period, the objective of the project is to help start-ups strike a commercial partnership with BBC Worldwide.
According to a release, the participants will have the opportunity to work alongside specialists from BBC Worldwide, gaining insight in areas such as technology, content, marketing, sales and distribution and advertising. The Advisory Board at BBC Worldwide, says reports, will also provide advice and guidance for the selected companies.
According to Jenny Fielding, head of BBC Worldwide Labs and new digital ventures, the BBC was initially offering only five places but the caliber of the applicants warranted an extra spot.
“The finalists are a fantastic mix of strategically-aligned companies in areas ranging from education, cloud delivery, games, mobile, kids and video,” she said. “The mix of companies and entrepreneurs is exactly what we were hoping for when we came up with the idea for BBC Worldwide Labs. And we even bucked the tech start-up trend as half of our companies have female founders. Now the fun part starts — bringing the vision of Labs to life!”
Fielding says Labs’ goal is to strategically and commercially partner with and support the most innovative up-and-coming digital media companies that are helping to define the emerging digital landscape.