Digital-Only Stations Prove Successful

New numbers credit variety for increased listened
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Digital Radio UK has released new digital listening numbers collected by Rajar.

Total digital listening hours are up 14 percent year on year, from 320 million to 366 million — 27 million people weekly tune in via a digital platform.

All platforms show growth in hours, with DAB up 13 percent year on year, online/apps up 37 and DTV up seven.

Increasing choice is credited with driving the uptake.

BBC 6 Music is the top BBC digital-only station, and Absolute 80s is the number one commercial station. BBC Radio 5 Live Sports Extra showed a 51 percent increase in listeners year on year to over 1.5 million. Kiss showed an increase of more than 50 percent in listening via digital, while Kiss Fresh and Kisstory debuted with 857,000 and 854,000 listeners, respectively, in the quarter.

“To have seen such a leap in reach and engagement so quickly is a demonstration of our audience understanding and our ability to deliver great content, on whichever platforms our listeners want,” said Managing Director of Bauer Media London Radio Steve Parkinson.

Decade stations also performed well, with Absolute 80s up 35 percent year on year, and Absolute Radio 90s up 20 percent over the same period.


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Digital Success Story at WRBS(FM)

The two and a half years spent working out the details that would culminate in the complete digital conversion of the studio complex at WRBS(FM) in Baltimore could serve as a blueprint for other stations headed for this goal.