Discover Radio’s Top 10 Advertisers - Radio World

Discover Radio’s Top 10 Advertisers

RAB lists the current biggies
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Each quarter the Radio Advertising Bureau reports overall estimated revenue for U.S. commercial radio stations (it was up 1% in the most recent quarter compared to a year earlier).

In doing so the organization also lists “the advertisers contributing the most to radio’s bottom line.” Here’s the list for the third quarter, in rank order by expenditure. RAB said seven of the 10 have increased their spending.

RAB President/CEO Erica Farber released a list of top advertiser categories, “led by Communications/Cellular with a healthy 24% increase.” She said Automotive, Professional Services, Health Care and Home Furnishings showed “substantial increases.” Automotive regained the top category ranking in Q3 but communications “remains as a strong #2.”

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