Ditingo Moderates Biz of Broadcasting Workshop

Radio World columnist Vincent M. Ditingo moderated the New York Institute of Technology’s first annual “Business of Radio Broadcasting” seminar featuring top radio and marketing executives from the New York City area.
The event attracted 70 students and faculty members at the school’s Manhattan campus. Panelists talked about the challenges and opportunities in radio programming, production, management and sales.
Among the topics addressed was radio’s continuing shift to a digital foundation and how that redefines broadcast operations while creating new ways of consumer use. Radio’s ability to stimulate ad sales through non-traditional selling and promotional means also was discussed.