Dos Equis Radio Spots Clean Up

‘Stay thirsty, my friends’
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‘Stay thirsty, my friends’
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“When he finishes his morning cup of coffee, he flies home from Colombia.”

If you recognize that opening line from a radio spot, you’ve heard the “best of show” winner in the 2011 Radio Mercury Awards.

Leading the cavalcade were Euro RSCG Worldwide and Leo Burnett, which took two awards each. Euro RSCG won the two top prizes, Best of Show for its “Coffee” ad for Dos Equis/Heineken (MP3) and the top Agency/Production prize for the “Standard 1” ad, also for Dos Equis/Heineken. Both are part of the ongoing “Most Interesting Man in the World” campaign.

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RAB President/CEO Jeff Haley pictured with, l-r, Euro RSCG New York's Katy Milmoe, Catherine Eccardt, Alexis Beechan and Chief Judge Susan Credle, CCO, Leo Burnett USA.

The second Agency/Production winner was Leo Burnett Chicago’s “Missing” ad for Symantec Norton Internet Security; the Integrated Radio Campaign winner was “Mayhem” for Allstate by Leo Burnett Chicago; the Radio Campaign winner was “Storybook” for GEICO by The Martin Agency and the best of the Radio Station Produced ads was “Feeling Trapped DWI” for Trapp and Associates by Zimmer Radio & Marketing Group of Mid-Missouri.

Other winners were best Public Service/Awareness winner, Meyer & Wallis’ “Choose” for a Veterans Day Parade; the Spanish Language winner went to “Madre” for Procter & Gamble/Bounty by Lápiz and the Student Produced category winner was “Get Tested” from the University of Texas-Arlington by its

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Presenter Steve Harvey with Leo Burnett Chicago's Christopher Warmenen and Brooke Anderson, and Brooke Aslelsen, Allstate.

Chase was awarded Marketer of the Year. Several radio personalities made appearances at the presentation ceremony including Steve Harvey, Jim Douglas & Kim Berk, Greg T & TJ, Peter Rosenberg and K-Foxx.

“Hardware stores were his idea… his birdbaths are known to attract bald eagles …”

(Listen to all the finalists.)