DTS Senior Vice President of Broadcast Technology Joe D’Angelo share his vision of how the car of the future will evolve at a BEITC session.
As part of the Broadcast Engineering and Information Technology Conference’s “The Evolution of the In-Vehicle Broadcast Radio Experience” session, attendees heard DTS Senior Vice President of Broadcast Technology Joe D’Angelo share his vision of how the car of the future will evolve, and how radio can maintain its place as an integral part of that vehicle.
D’Angelo says broadcasters need to take advantage of the technology for that to happen because of the changes in the way listeners discover content. Metadata is a key to that process.
The “buzz” around the connected car may be daunting, but D’Angelo says broadcasters shouldn’t “freakout” about those changes, because they won’t happen as fast as people say. Yet they will happen. “Nothing that happens in the car business happens quickly; it takes two to three years to design and prove something into the vehicle and once it gets into the vehicle, it’s going to run for five to seven years.”
D’Angelo presented statistics on HD Radio penetration in vehicles for 2016. HD radio technology is available in over 200 models, and standard equipment in over 100 of those models.
His parting words of advice for the session: “You need to own your audience for their ears, their eyes and their interactivity around your content.”