DW Initiates Contest to Gather ‘Learning by Ear’ Content

Contest gives young listeners in Africa the opportunity to help design programming for Deutsche Welle
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Deutsche Welle, Germany’s international broadcaster, is holding a contest to obtain a new kind of user-generated content for its award-winning “Learning by Ear” radio series.

DW — with the support of the German Federal Foreign Office — launched “Learning by Ear,” which is produced and broadcast in six languages, in 2008 as an initiative for Africa.

The series thus far has told the stories of many young Africans, like Jonathan who dreamt of becoming one of the most successful soccer players in the world. Or of 16-year-old Desirée who took care of her little brother following her mother’s death.

Now, DW wants its listeners in Africa to share the most important lessons they have learned in life, or respond about the topics they want to hear more about in the future. From now until June 15, young listeners can submit their story ideas for a chance at having one of them produced and broadcast, as well as being turned into a community play.

The winning story will be turned into a new “Learning by Ear” series and adapted for the stage in the winner’s hometown, with the winning group in the production. Other prizes include a CD player in addition to a “Learning by Ear” fan package including t-shirts, CDs.

Entries will be accepted until June 15, and winners will be selected shortly thereafter. The contest is open to young people under the age of 25 and groups need to be made up of at least five people. All participants must be from an African country.

Entries should include a written story no longer than one page; a list of the group members including their names and ages; and a photo of the entire group. Entries can be sent to lbe@dw.de. See here for more information.

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