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Eastlan Ratings Data Now Available From Within SDS Sales

Combo offers a tool for broadcast sales teams

Specialty Data Systems, which makes broadcast management software, is now a third-party provider of Eastlan Ratings for radio stations in the United States.

Eastlan, a media research firm, provides radio audience measurement data to some 450 radio stations in 90 markets.

“Under the new contract, radio broadcasters using SDS’s broadcast management technology, SDS Sales, can easily import and use Eastlan Ratings’ up-to-date audience measurement research to produce sophisticated and accurate sales presentations,” SDS stated.

The agreement was announced by Eastlan President/CEO Mike Gould and SDS President Dave Cole.