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Edison Finds New Partner for Infinite Dial Studies

Audience research firm turns to Triton Digital

Edison Research will have a new partner for its Infinite Dial consumer media use studies this March.

The audience research firm says the Infinite Dial, now in its 16th year, will be produced with digital media service company Triton Digital.

Edison and the former Arbitron had previously worked on the studies together, which track Americans’ use of digital platforms and new media.

The new study takes a first look at Apple’s iTunes Radio, as well continuing its coverage of podcasting, social media and other consumer behavior related to audio and video consumption.