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EMF Names Permanent CEO

Bill Reeves takes on new role, hopes to bring old business into the fold

EMF CEO Bill Reeves
Bill Reeves

Educational Media Foundation has named a new, permanent CEO. Bill Reeves will now take the reins of the parent company of K-LOVE and Air1 radio networks. He replaces Interim EMF CEO and President Alan Mason, who took over soon after former CEO Mike Novak announced plans to step down in 2018.

In the announcement, Mason highlighted Reeves’ media experience and said it “complements radio as we [EMF] take our first step toward becoming a more diversified media ministry.” 

Additionally, the press release noted that EMF has issued a letter of intent to acquire The WTA Group, a development and marketing firm founded by Reeves in 2009, and where he currently serves as president. 

If all goes according to plan, WTA Group will remain in Nashville, Tenn., while Reeves and his family will move to Rocklin, Calif., where EMF is headquartered. 

[EMF Innovates in Creation of National Network]

“I’m looking forward to the challenge of this expanded role with EMF,” Reeves said. “K-LOVE and Air1 have tremendous impact on our culture, and I look forward to continuing to grow that impact and reach both through the radio networks and through new media in the future.”

EMF was established in 1981 with its first station in Santa Rosa, Calif. Four decades later, EMF now has two Christian-formatted divisions (K-LOVE and Air1) that broadcast on approximately  900 signals in 50 states. However, the majority of the company’s 400 employees are based in Rocklin, Calif.

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