Radio station group owners Emmis Communications and Saga Communications have both renewed and expanded their contracts with media industry business software provider Marketron.
In addition to traditional traffic and revenue management service, both companies have added several new offerings, including Marketron’s Expanded Disaster Recovery Service, Efficio CRM Integration, Proof of Performance and Marketron’s reporting and management tools, Mediascape Insight and Accounts.
“Our work together has allowed us to create significant efficiencies company-wide at the core of our revenue management operations,” said Emmis Communications Chief Operating Officer and Chief Financial Officer Patrick Walsh.
Saga Communications has also expanded its use of Marketron Digital’s mobile solution for all 23 of Saga’s markets.
“As CFO, I am especially pleased with the power that Mediascape Insight has brought to the senior executives and look forward to capitalizing on this fantastic management and reporting tool,” said Chief Financial Officer Saga Communications Sam Bush.
Emmis is the ninth largest radio group in the United States, and Saga owns and operates more than 100 broadcast properties in 23 markets.
