Emmis Communications New York announced an “Emmis PPM Strategy Team” in advance of the PPM’s arrival in the market.
The company called it a strategically balanced panel of experts within programming, marketing and sales.
A company official called the Arbitron PPM “an exciting modernization of the radio industry.”
Dan Haylburton is senior VP and market manager; he’ll be on the team, which plans industry “learning panels” and other announcements.