Emmis Interactive and Broadcast Electronics Debut TagStation

Described as a cost effective way to maximize song tagging efforts
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Here on the show floor at the Radio Show in Washington, D.C., Emmis Interactive and Broadcast Electronics are doing live demos of TagStation, a jointly developed song tagging solution that enables listeners to tag songs played over-the-air by FM RDS and HD Radio receivers.

TagStation is a Web-based application that helps stations accurately manage song matching, which is critical to providing consumers with a good song-tagging experience, whether it’s through their iPod nano, Zune HD or other FM or HD Radio receiver, say the companies.

TagStation was designed to integrate with Broadcast Electronics’ TRE on-air software and builds on Emmis Interactive’s suite of digital products.

BE Vice President of Studio Systems Ray Miklius says the companies hope that industry use of TagStation will result in broader adoption and market penetration of song tagging.

Emmis Interactive Co-President Rey Mena characterized TagStation as software-based, rather than a hardware-based tagging solution, while Paul Brenner, Emmis Communications senior vice president and chief technology officer as well as president of the Broadcaster Traffic Consortium, says the product can work with any on-air playout system.

TagStation is being in the Roosevelt Room on the Constitution level of the Grand Hyatt Washington or visit www.emmisinteractive.com to learn more.

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