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Emmis, Mediabase Extend Airplay Data Deal

Research firm is part of Premiere.

Emmis Radio this week extended its relationship with Mediabase, an airplay monitoring and research organization.

Mediabase is a division of Premiere Radio Networks, thus part of Clear Channel.

The contract is for music monitoring and gives Emmis’ music stations access to Mediabase tools and research.

It was announced by President of Mediabase/EVP of Premiere Radio Networks Rich Meyer, Mediabase Senior Vice President/Music Initiatives Alissa Pollack and Emmis Radio President Rick Cummings.