Emmis to Use dMarc RevenueSuite

Emmis Communications, the ninth largest radio group in the U.S., will install RevenueSuite from dMarc Broadcasting in all of its 26 stations.
The RevenueSuite automated advertising software, works through each radio station’s digital automation systems to automatically insert paid commercials into open and unsold slots. RevenueSuite updates the traffic log, distributes pre-encoded creative, and generates real-time affidavits for each station.
“The partnership we’ve formed with dMarc gives Emmis potential access to new revenue through thousands of advertisers on the Google system,” said Val Maki, vice president for radio operations at Emmis Communications, which is using RevenueSuite in its two stations in Los Angeles.