Emmis Too, Hops on Board Google Train; Sees New Revenue Potential Using dMarc Technology

To piggyback on Google’s announcement that it’s moving into radio advertising by buying dMarc Broadcasting for $102 million, Emmis Radio said it’s signed a deal with Google also.
In a statement from Val Maki, senior vice president/Market Manager/Emmis LA and Emmis Radio Division VP, he says, “The dMarc automated advertising platform offers Emmis the opportunity to tap into new revenue on terms that are favorable to all parties.
Anytime you can further enable an advertiser to have streamlined access to 96% of the population – a population that is still spending nearly one third of its commercial media usage with radio – that’s good for the advertiser. And if it’s good for the advertiser, it’s good for radio.”
Maki said through technology, the dMarc automated advertising platform allows advertisers easy access and quick measurability. “The Google announcement to purchase dMarc shows they see the same benefits.”
Emmis believes the Google partnership with dMarc gives Emmis potential access to new revenue through thousands of advertisers on the Google system.