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Empire Launches More Dynamic Light System

Clear Channel gets in on the act with choreographed iHeart promotion

New York’s most iconic building has new, dynamic tower lights and celebrated them with a radio twist.

The Empire State Building Monday unveiled its LED lighting system, developed by supplier Philips Color Kinetics. Building management signed a deal with Clear Channel Media and Entertainment and singer Alicia Keys for a light show.

Keys threw the switch in Clear Channel New York studios with air talent from four Clear Channel stations. The lights were synchronized to two of her songs. The four stations played accompanying music to the light show. Keys will perform tonight at the iHeartRadio Theater in Tribeca for first responders and volunteers involved in Hurricane Sandy recovery.

Empire is the platform for major TV and FM radio stations in the New York metropolitan area. Building officials say the light system offers 16 million colors and adds new effects: “ripples, cross-fades, sparkles, chasers, sweeps, strobes and bursts.” It mentioned greater control and management of the lighting, as well as “superior light and vibrancy levels in real-time, unlike the previous floodlights.”

You can get a sense of the more dynamic nature of the lighting system in this promotional B-roll video. And near the end is video of crews installing the system.