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Entercom Adds SplashCast to Its Web

Technology allows it to put video 'micro-channels' on music station sites.

SplashCast signed a deal with Entercom.

The companies said the goal is to “provide listeners with local content (photos, interviews, concert footage), more ways to interact with one another online, and the ability to easily share their favorite content on social networks such as Facebook and MySpace.” The content syndication service for emerging media said its technology will be accessible on the Web sites of 70 music radio stations.

SplashCast “micro-channels,” essentially embeddable, interactive TVs, will reside on the sites of the stations.

The announcement was by Entercom’s Sandy Smallens, senior VP of digital, and Michael Berkley, CEO of SplashCast.