Bonneville International has signed a deal to trade its three FMs in San Francisco for seven Entercom properties, three in Seattle and four in Cincinnati.
Bonneville noted that the move adds two markets to its broadcast footprint and marks its return to Seattle. The stations are KIRO(AM), KBSG(FM) and KTTH(AM) in Seattle and WKRQ(FM), WSWD(FM), WUBE(FM) and WYGY(FM) in Cincy.
Entercom gets San Francisco outlets KDFC(FM), KMAX(FM) and KOIT(FM).
“Though a long-time broadcaster in the San Francisco area, Bonneville views the transaction as a strategic extension of its business development and long-range planning,” it stated, “giving the company strong and established positions in the Seattle and Cincinnati radio markets and expanding its news, talk and music formats.”
Bonneville sold KIRO and KTTH to Entercom in 1997.