A big name in national athletics has been tapped to lead Entercom Communications’ sports efforts.
Mike Dee has been named the first president of Entercom Sports, Entercom Communications announced. He will be based in Philadelphia and will report to Entercom President and CEO David Field.
“The creation of this new role underscores our commitment to leveraging our sports platforms to compete more effectively with other media as we drive new opportunities and expand our customer base,” Field said. “Mike is uniquely equipped to help us develop cohesive national opportunities across sports, and we are delighted to welcome him onboard.”
Dee will “focus on revenue development from national sales and marketing programs, new platform opportunities, key partnerships, expanded sports distribution, direct-to-consumer offerings and other entrepreneurial initiatives at the national level,” according to the release. He is also charged with “elevating Entercom’s position as a sports media partner.”
He most recently served as president and CEO of the San Diego Padres baseball franchise. He previously held the same role for the Miami Dolphins football team and Sun Life Stadium and is also a prior chief operating officer for the Boston Red Sox.
In his most recent role, Dee helped to revamp the Padres’ operational strategy, oversaw the commitment to renovate Petco Park, led the club’s bid for the 2016 MLB All-Star Game and added a range of events beyond baseball at Petco Park.
Additionally, he managed Sun Life Stadium when it hosted Super Bowl XLIV in 2012.
During Dee’s tenure with the Red Sox, he was credited with helping to set franchise records for attendance and revenue.
Dee is an alumnus of Lancaster, Pa.’s Franklin & Marshall College, where he currently serves on the advisory board.