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Entercom Gets “Smart” With Digital

Broadcaster launches new division for digital marketing

Entercom launched a new division devoted to getting digital advertising revenue.

Called SmartReach Digital, the new division will focus on creating and implementing local digital business marketing strategies.

SmartReach Digital will offer products and services that enable local businesses to attract, activate and engage targeted leads, according to Entercom. Ad campaigns for local Entercom Internet radio stations, as well as marketing on its station websites, contesting and text marketing are some examples, according to the company.

“Our goal is to be the preferred choice to meet the advertising and marketing needs of our local customers,” says Entercom President/CEO David Field. The company owns more than 100 stations.

The broadcaster has rolled out SmartReach Digital in six markets and plans to add more over time. It’s supported by a digital agency formed by Entercom. The company will also employ dedicated sales reps and campaign managers in each Entercom market.

Entercom tapped Stephen Gibbons to lead the effort. Gibbons came from marketer Dex One, where he was vice president of marketing and sales.