Philadelphia-based Entercom Communications recently signed a pair of service deals, with SourceAudio and TargetSpot.
Los Angeles-based music digital asset management platform SourceAudio signed a multiyear deal to provide content and platform to all Entercom stations through Alpha Libraries for Radio. According to the announcement, Alpha Libraries releases six albums each day and currently features more than 1.3 million music beds and sound effects.
TargetSpot will serve as Entercom’s third-party national ad sales representation for streaming audio. The partnership will deliver advertising for clients with a “brand-safe environment.” Also, the partnership will provide targeting and analytics capabilities, according to the release.
