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Entercom Names Chief Marketing Officer

Gaviria joins the company from Univision

Bala Cynwyd, Pa.-based Entercom Communications has tapped Ruth Gaviria to serve as the company’s chief marketing officer. She will be based in New York and report directly to President and CEO David J. Field.

“Radio, enhanced by its expanded digital footprint, is an increasingly powerful medium. Entercom has deeply rooted fan relationships in the communities we serve and entertain,” said Gaviria.

Most recently, Gaviria served as Univision’s executive vice president of corporate marketing, and prior to that she was vice president of Hispanic ventures at Meredith Corp. She has also held sales and marketing positions at Time Inc., Miller Brewing Company, Colgate Palmolive and Procter and Gamble.

Entercom Communications Corp. is the fourth-largest radio broadcasting company in the United States, with a portfolio of 125 radio stations in 28 markets across the country.