Entercom Names Rosenthal Senior Director, Digital Content

He’s a former consultant with Ogilvy Interactive.
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Entercom Communications appointed Joe Rosenthal senior director of digital content.

He’ll work with Entercom’s programmers on editorial and “branded” content found on the company’s various digital outlets. A spokeswoman said this is a newly created position.

Rosenthal has 12 years of media experience, most recently as a consultant with Ogilvy Interactive, developing content strategy and tactics for clients like Time Warner Cable, DHL and Thomson Reuters.

Prior to joining Ogilvy, he oversaw online content development at Vivendi-Universal Net USA (including GetMusic and RollingStone.com) and Scholastic Inc., where he was responsible for launching educational technology sites.