Jelli has signed an agreement with Entercom Communications to deploy its crowd-sourcing platform in an additional 104 radio stations across 23 markets.
Jelli currently reaches 23.5 million unique listeners weekly. Radio ad impressions served by the platform have grown to a 1.7 billion annual run-rate, a 1,300% growth rate year-over-year, the company says.
“We saw the benefit of connecting our stations to a cloud-based platform that will generate new and incremental national advertising dollars,” said Weezie Kramer, regional president of Entercom.
The company says that for advertising the Jelli platform combines online and mobile advertising with the reach of terrestrial radio advertising, enabling users to automate advertising, deliver accountability and increase measurability and transparency to their clients through the cloud-based ad platform.
Jelli’s consumer-driven engine enables listeners to control radio playlists through real-time voting and game elements, online and via free iPhone and Android apps and online. The advertising platform enables real-time ad serving and listener engagement.
Jelli has added advertising inventory from stations in Boston, Denver, Kansas City, Las Vegas, Milwaukee, Minneapolis, New Orleans, Philadelphia, Portland, Ore., Sacramento, Calif., San Francisco, Seattle, Tampa, Fla., and Washington in the past year.