Spanish-language multiplatform broadcaster Entravision teamed up with the Children’s Miracle Network Hospitals for a three-day radiothon that started on Dec. 13.
The sixth annual event, labeled “Un Million Para Los Niños,” cashed in across radio, online and mobile raising over $1.4 million.
Chief Operating Officer of Entravision Jeffery Liberman said, “The overwhelming success of this year’s radiothon is a testament to the vast reach of Entravision’s national radio platform and our on-air talent and staff who rallied the great force of our Spanish-language listeners.”
Entravision owns or operates 48 radio stations. Children’s Miracle Network Hospitals raises funds for 170 hospitals.