Media Monitors said it inked a deal with Entravision Communications to provide airplay data of commercials and songs for stations in Los Angeles, San Francisco, Dallas and Phoenix.
Philippe Generali, president of Media Monitors, said the company has made it part of its strategy to invest heavily in Spanish-language monitoring of spots and music.
The supplier offers Aircheck broadcast monitoring and PaperVue newspaper ad tracking.
Entravision Has Media Monitors Data
Entravision Has Media Monitors Data
