Entravision Signs for PPM

Arbitron said Entravision Communications signed a multi-year agreement for PPM radio ratings services in Los Angeles, Phoenix, Denver, Sacramento and Las Vegas, as services there are rolled out.
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Arbitron said Entravision Communications signed a multi-year agreement for PPM radio ratings services in Los Angeles, Phoenix, Denver, Sacramento and Las Vegas, as services there are rolled out.

The agreement covers all Entravision radio stations in those markets. The cities are expected to be converted to PPM by the end of 2010 and the deal runs through 2012.

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