The companies involved with radio’s Electronic Program Guide project for HD Radio say the service is “viable” for U.S. radio.
In their new report, BIA/Kelsey, Broadcast Signal Lab and Unique Interactive present findings of lab and field trials conducted in 2009, with on-air demos in the Boston, Providence, R.I. and Worcester, Mass., markets.
Their recommendations include information on how to best and most quickly help stations set up an EPG, as well as methods for transmitting EPG data over HD Radio signals as well as over the Internet.
IBiquity Digital was involved in the effort as well, which was funded by the program called Flexible Advanced Services for Television & Radio on All Devices, or FASTROAD, a technology advocacy program of the National Association of Broadcasters.
Broadcast Signal Lab’s Managing Partner David Maxson said the team tried to capture relevant output from a collaborative effort of broadcasters, developers and manufacturers in the findings presented in its report. “We hope it will be useful to its readers, and stimulate interest in next steps toward development of radio EPG service.”
NAB Science & Technology’s Senior Director of Advanced Engineering David Layer oversaw the effort. Comment on any of the work to Rick Ducey at [email protected].
Related:
“A Special Report on an Electronic Program Guide” (2009)
