Genelec has appointed Eric Horstmann to the position of regional business development manager for the European market.
Reporting to International Sales Director Ole Jensen, Horstmann is based in Berlin and will manage Western Europe with a special focus on Germany, Austria, and Switzerland. He will work together with Genelec’s existing distribution partners in those territories.
Horstmann, who is fluent in German, English and French, previously held positions within the post/broadcast and immersive departments of Avid. He also worked for a number of Berlin-based postproduction facilities and, says Genelec, is credited with playing a pivotal role in the creation of Germany’s first Dolby Atmos equipped studio at Rotor Film.
“We are delighted to welcome Eric to the Genelec family, and value his deep knowledge of the professional markets in which Genelec has long thrived,” said Genelec Managing Director, Siamäk Naghian.
“Through his close personal connections to key facilities in the region, he will bring us closer to our major European customers, support our regional distributors and play a very important role in our future sales and marketing efforts.”