Fall is a great time for sports; and ESPN is citing new statistics it says indicate that September was its “best month ever across multiple platforms.”
Among them: The company said streaming audio on ESPNRadio.com reached its highest point to date last month. “Sports fans listened to nearly 8 million total hours, up nearly 61 percent compared to the same month in 2008 and beating its previous record set in May 2009 by nearly 40 percent,” ESPN said. “Sessions were also up to nearly 4.8 million, an increase of over 128 percent compared to the same month last year and more than double its previous all-time record in May 2009.”
Meanwhile, visits to its mobile Web site were up 82 percent compared to the same time last year, and the site had its best day in September with 8.1 million visits, a high since broken. It said ESPN’s ScoreCenter app for the iPhone and iPod has been downloaded more than 3 million times and in September it logged more than 2 million unique users.
On television, the company said September was the most-viewed month in the history of both ESPN and ESPN2. It also cited “rapid distribution” growth for ESPN360.com to 50 million households and said ESPN.com had its best month in September with about 2.2 billion total minutes and 28.8 million unique visitors according to comScore.
“ESPNRadio.com: Nine Years of Sticky” (Oct. 7, 2009)