Russian private radio network Europa Plus installed NeoGroupe’s NeoScreener, NeoWinners and NeoAgent applications.
The supplier said the Moscow-based network uses its suite of applications “to manage listener calls-ins, track and schedule contests, and generate multidimensional interaction with the audience through text messaging, smartphones and the Internet.” The broadcaster uses the applications on eight workstations.
NeoGroupe supplied Europa Plus with software applications that have customized graphic interfaces using Cyrillic characters and store Cyrillic data. The company translated NeoScreener and NeoWinners to Russian.
Europa Plus began broadcasting in 1990 and was the first commercial radio station in the country.
Thierry Chamoux is vice president of strategy, programming and communication at Europa Media Group.