European Interest in Satellite Radio High

According to Spanish satellite media company Ondas Media, there is a high level of interest in satellite radio services among Europeans.
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According to Spanish satellite media company Ondas Media, there is a high level of interest in satellite digital radio services among Europeans.

Consumer research commissioned by the company surveyed 7,000 people in seven countries across the continent found 68 percent of the respondents stating that they were interested in the Ondas satellite media and radio service, as described.

Eighty percent said that continuous coverage while traveling by car was attractive and 75 percent expressed interest in digital-quality audio.

"This is the third major research study we have commissioned," said Ondas Media Chief Executive Celso Azevedo. "It demonstrates that satellite radio is not just for the élite and showed that every target market group was willing to pay subscription fees for the service."

In late February, the European Technical Standards Institute (ETSI) published the SES-SDR standard for satellite digital radio services in Europe. The standard was developed over the past two years by the ETSI Satellite Earth Stations & Systems – Satellite Digital Radio (SES-SDR) Workgroup, which includes Ondas Media, Delphi Electronics & Safety, the Fraunhofer-Institut für Integrierte Schaltungen (IIS) and Kenwood Electronics.

The ETSI SES-SDR standard is designed to ensure interoperable implementation of satellite digital radio services across Europe. Functions, technologies and the radio interface of SDR broadcast receivers are covered.

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