Leaders from approximately 70 radio stations visited St. Jude Children’s Research Hospital in Memphis, Tenn., recently to promote the hospital’s annual fundraising event.
The Radio Cares for St. Jude Kids radiothon season kicked off recently, with station execs touring the facility and meeting with patients. The tour ended with a dinner and performance by gospel music artist James Fortune alongside St. Jude patients Jacquail and Stephanie. Fortune serves on the St. Jude Radio Cares advisory council.
Radio Cares for St. Judes was started in 2002, and has raised approximately $12 million. The radiothon features a number of formats including AC, oldies, light rock, urban, classic rock, gospel and more.
In related news, a Spanish-language radio station effort, Promesa y Esperanza, by the Davidson Media Group and its 11 Hispanic market stations raised over $450,000 in a two-day radiothon, according to a release.
St. Jude Children’s Research Hospital is known for research and treatment of children with pediatric cancers or other life-threatening diseases.