EveryZing, a search engine application developer, has provided Entercom’s WEEI with search tools for the station’s Web site.
Massachusetts-based WEEI, home of the Boston Red Sox, redesigned its Web site and added the EveryZing tools. According to WEEI, the tools allow visitors to access audio segments, video clips, blogs and articles from a single box.
WEEI GM Tom Murphy stated in the EveryZing press release: “We have significantly grown our library of content in the past year, giving our audience the blogs, columns, video and radio broadcasts they were looking for at WEEI.com. By integrating EveryZing’s solution suite, all of that content can be discovered through a single search box on our site and across the Web.”
Besides the search tool, the EveryZing package also includes customized media player and GUI tweaks designed for custom promotions and improved user navigation.
