Anyone who saw the movie “The Book of Eli” will understand what the organization “Faith Comes by Hearing” is doing.
A Veterans Day promotional opportunity idea from FCBH is noted this week in a newsletter of the National Religious Broadcasters.
Faith Comes by Hearing has distributed to military personnel in the field some 125,000 BibleSticks. A BibleStick is a “low-profile” MP3 player carrying a complete audio version of the New Testament, earbuds included.
For Veterans Day, the organization wants to work with radio stations to raise money to distribute more BibleSticks. According to FCBH they have a constant backlog of 5,000–20,000 requests for the BibleStick.
The nonprofit ministry is developing a station toolkit and plans to provide PSAs, short programs and scripts, and have personnel available for interviews for the Veterans Day operation. Much of the material will have a shelf-life beyond Nov. 11.
“While the connection with Christian-formatted stations is clear, there are many other stations with formats that draw on a strong base of conservative, pro-military listeners who would jump at the opportunity to provide our troops in harm’s way with something chaplains and soldiers are already asking for by the thousands,” Bill Lohr, spokesman for Faith Comes By Hearing, told RW in an email.
“It’s really a win-win-win situation. Stations are recognized as supporting our troops, listeners are given the chance to give a gift that brings comfort to our brave men and women in uniform, and the troops themselves are blessed directly with the BibleStick.”
This year’s Veterans Day offers a rare numerological coincidence of being 11/11/11. Add to that the original armistice ending World War I was the 11th hour of the 11th day of the 11th month in 1918.
