The FCC will conduct a series of public workshops on spectrum policy to be held in August by the Spectrum Policy Task Force. The workshop topics and corresponding dates are as follows: Experimental Licenses and Unlicensed Spectrum Aug. 1, Interference Protection Aug. 2, Spectrum Efficiency Aug. 5 and Spectrum Rights and Responsibilities Aug. 9.
GBS Says iHeart Is Being Hypocritical on Geo-Targeting
It says a comparison to iHeart’s AdBuilder is relevant
Programming and Sales
Effective Ad Packages Combine Social Reach with Listenership
Insights say advertising is more substantial when social media and radio are combined