Out with the old ...
Federal News Radio, WFED(AM), has introduced a new brand imaging logo that it says will better emphasize the Hubbard Washington government news/talk outlet’s multimedia capability.
Program Director Lisa Wolfe explained on FederalNewsRadio.com this week that given evolving media priorities, “radio stations have been forced by audience consumption habits to transform into multimedia organizations that act more like ‘several-to-many’ communications systems.”
Federal News Radio is no different.
Its old logo was conceived of in 2006 and features imagery of a radio more prominently. However, because most of their audience now gets its news from its website and social media profiles as well — including Twitter (@FedNewsRadio), Facebook and LinkedIn — Wolfe says the company wanted to redesign its logo to reflect these added pathways to its audience.
... in with the new.
As Joel Oxley, general manager of Federal News Radio, put it, “Our listeners and readers tell us our website is just as critical to their daily work and understanding trends as our on-air interviews.”
Also quoted in Wolfe’s post was Mary Kay LeMay, Federal News Radio marketing director, who said, “We’re very happy with our new image.”
The new logo and rebranding efforts were managed by a team of FNR executives with the execution handled by Rockville, Md. design firm Marstudio, according to a press release.