The Radio Advertising Bureau is conducting its fifth annual NTR Survey to track trends in Radio station billing from nontraditional revenue sources. Radio stations have until Feb. 13 to complete the short survey form. Results of the survey will be released in March.
Open to both member and nonmember radio stations, the RAB survey will provide a comprehensive picture of changes and trends in NTR sources. The survey taken last year showed that 85% of stations had increased their NTR selling. Nearly 10% of radio stations were earning more than 60% of their total revenue through NTR efforts.
Go to www.rab.com for the short survey form.
Fifth Annual RAB NTR Survey is Underway
Fifth Annual RAB NTR Survey is Underway
