Firm Conducts Streaming Test Via Microsoft Sync in Ford Explorer - Radio World

Firm Conducts Streaming Test Via Microsoft Sync in Ford Explorer

A streaming radio services provider said it has performed a test that demonstrates the viability of Microsoft’s Sync device.
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A streaming radio services provider said it has performed a test that demonstrates the viability of Microsoft’s Sync device.

The Sync is a voice-activated system developed with Microsoft and available as a dealer option in Ford-Lincoln-Mercury 2008 vehicles.

The test was done by TheRadio.Com, part of American Media Services, a station broker and engineering company. It involved a Pantech PN-820 cellphone and Dell XPS-1330 laptop, both linked via Bluetooth to the in-dash Sync unit in a 2008 Ford Explorer.

“The test, conducted by TheRadio.Com’s in-house research laboratory, assessed the practicality of listening to Internet radio via Microsoft’s new Sync platform, which is an option in all 2008 model Ford automobiles,” the company stated.

The company did another text in San Francisco recently that it said also demonstrates the viability of Internet radio. President/CEO Reed Bunzel said, “New media critics have long argued that Webcasting will never be a competitive with terrestrial radio broadcasting until it is fully functional in the dashboards of vehicles, but it’s quite evident through this test that streaming to cars and other mobile devices is very real, and coming very soon.”

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