Media services provider Focus 360 says it has reached agreements with 50 radio stations to continue its ad sales service for those stations.
Focus 360 CEO Phil Brown said, “We are delighted to continue offering our advertisers a robust network of stations in top markets.” The company has agreements for stations in markets such as Baltimore, Chicago, Dallas, Minneapolis, St. Louis and San Francisco.
The company has partnered with content services provider Jelli for delivery of the ads. According to a release, the radio stations have dedicated Jelli RadioSpot servers placed locally. Brown added, “Today’s advertisers demand greater accountability and deeper analytics. Our partnership with Jelli allows Focus 360 to meet those demands, benefiting both our advertisers and the radio stations we represent.”