Ford has launched a marketing campaign for its 2011 Edge highlighting HD Radio technology.
The 2011 Edge is set to hit dealerships in the fall and will offer what Ford and iBiquity Digital call the first automotive implementation of iTunes Tagging in a factory-installed HD Radio receiver. The HD Radio tuner is a factory-installed option for this model, a mid-size crossover vehicle.
This week, Ford began an 11-week radio flight, featuring five 30-second spots that will run from July 13 through Sept. 26 on some 600 stations in the top 100 markets. The campaign will air on HD Digital Radio Alliance member stations and from other committed broadcasters, according to the group.
Alliance members include Beasley Broadcast Group, Bonneville International, Buckley Radio, CBS Radio, Citadel Broadcasting, Clear Channel Radio, Emmis Communications, Entercom, Greater Media and WBEB Philadelphia. The alliance says these owners have continued their commitment of inventory and marketing efforts to support consumer launch of HD Radio.
The 2011 Ford Edge has Microsoft Sync connection technology; the Edge is available with a Sony Audio System that incorporates HD Radio Technology with iTunes Tagging capability.
Ford has created a dedicated Web page for the 2011 Edge, providing information on the vehicle’s technology, which includes a section devoted to HD Radio technology and a video.