Former Rock Station KHRO Debuts Spanish-Language Pop Format - Radio World

Former Rock Station KHRO Debuts Spanish-Language Pop Format

Former Rock Station KHRO Debuts Spanish-Language Pop Format
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Entravision Radio's KHRO(FM) in El Paso has begun airing the company's Super Estrella format. According to Entravision, the change makes KHRO the only one in the El Paso market to air Spanish-language pop music. Recording artists such as Ricky Martin, Thalia and Alejandra Guzman are featured.
Previously a rock music station, KHRO aims to appeal to young Latinos age 18-34, who make up the majority of the fast-growing U.S. Hispanic population. The current average age of U.S Hispanics is 33 years old, according to the company.
Entravision also owns and operates KINT(FM), KOFX(FM), KSVE(AM) and KBIV(AM), all serving the El Paso market.
"Entravision Radio has been leading the charge to create innovative Spanish-language formats that speak to different demographics within the U.S. Hispanic community," said company president Jeffrey Liberman. "Super Estrella has become one of Entravision Radio's fastest-growing formats since its launch in 2000, and the El Paso market is a perfect fit for its unique mix of hip music. We believe in serving the local Hispanic community by providing our listeners with the programming they want to hear."

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