Seventeen percent of Americans aged 12 or over listened to online radio in the past week. That’s about 42 million people, according to Arbitron and Edison Research.
The size of the weekly online radio audience has more than doubled since 2005, when it was estimated to be 20 million, according to results from a series of studies conducted by the two companies.
Some of the items in the research include: Who’s fueling the ongoing growth in iPods and MP3 players, the impact of social networking sites on consumers, the growth in online video use and the latest on satellite radio and HD Radio awareness.
The companies will provide more details about consumer use of media and technology and radio’s digital platforms in a Webinar on April 16.
