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Freeman: Localism Is Central to Success of AMBER

It is a program with national awareness but it is entirely dependent upon local implementation.

“It is clear that serving the public interest with the AMBER Alert is a good idea for radio. It is a program with national awareness but it is entirely dependent upon local implementation.”

Reflecting on its tragic roots and the early days of the program, J.D. Freeman of Clear Channel comments in Radio World about the AMBER system 10 years into its implementation.

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