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Fries Foresees 3 Percent Growth Next Year

Fries Foresees 3 Percent Growth Next Year

The president of the Radio Advertising Bureau expects radio sales to tick upwards again next year by roughly 3 percent. He expects this year to end down by 8 percent overall, the first negative year in a decade.
Local sales for the month of October fell 6 percent compared to a year ago, and national dollars were off 15 percent. The combined total for the month was off 8 percent.
Year-to-date, local sales are off 4 percent; but national business is down 19 percent.
Gary Fries said early numbers for November indicate improvement over last year’s figures, especially in local sales.