Our industry had a healthier month in September – so says the Radio Advertising Bureau. Radio revenues were up 4%. National sales continue to outpace local, but both figures were up – 13% and 2% respectively, compared to the same month last year.
Third-quarter overall revenue was up 2%; and for the year to date, sales also grew 2% compared to that time period in 2002.
President and CEO Gary Fries stated, “While the results for September are encouraging, consumer confidence at the local level is not progressing at the same pace that economic indicators are improving. Even though local improvement traditionally follows national trends in a upturn, the momentum for this recovery is just in its first stages.”
Fries: Recovery ‘Still in Its First Stages’
Fries: Recovery 'Still in Its First Stages'
