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Fries Sees 2003 Up 6 to 8%

Fries Sees 2003 Up 6 to 8%

RAB President/CEO Gary Fries predicts an increase in radio revenue of 6 to 8% this year.
“This is healthiest environment that I have ever seen,” he said during the RAB convention in New Orleans.
He expects “tremendous growth,” in particular from non-spot revenue. “It will become a business; not just a sales adjunct.”